About TrustLogics: TrustLogics is one of a kind job portal which offers a wide range of exclusive features to the job seekers and recruiters. It’s a US-based company. Verified Badge is the USP of TrustLogics. It’s a badge that job seekers get upon self-verifying their details, thus adding credibility to their profile. Likewise, recruiters can easily connect with the relevant job seekers via Power Connect. Similarly, there are many aspects that make TrustLogics a market leader.
How did it start?
TrustLogics signed up for Accel’s digital marketing services in the year xxxx. At that stage, the company was struggling in many areas; new recruiters were reluctant to sign up with TrustLogics, and the existing ones were not active either. Owing to the less number of recruiters, it was not getting the attention from the job seekers.
Insights: Lack of social media presence and poor branding, these were the two major issues TrustLogics was facing. Besides that, its social media pages also needed some fine-tuning from the perspective of SMO.
What did we do?
Accel Info Tech started off by doing in-depth market research for TrustLogics and its key competitors. We also start working heavily on its SMM by posting creatives on a daily basis, thereby creating more traffic and brand visibility. Strategies like post commenting and personal messaging were also put into action. Along with, SEO tactics were also utilized to drive more traffic to the website.
Outcome: In just X months, Accel Info Tech was successful in getting more active recruiters and job seekers to TrustLogics job portal. On Facebook and Instagram, it has transformed into a well-known brand, particularly among job seekers. Jobs are now being posted on a daily basis, which in turn is expanding the reach of this premium job portal.